Internship Report Marketing Research

Basic Assessment of the Research Methodology utilized in SRG Bangladesh Limited Critical Assessment of the Research Methodology utilized in SRG Bangladesh Limited Submitted to Professor Golam Mohammed Chowdhury Chairman, Internship and Placement Program Supervised by Dr. M Z Mamun Professor and Director Submitted by Noman Ahmed Khan Roll No. 16 MBA 41 (D) Internship Period: 23rd March to fourteenth June Institute Of Business Administration (IBA) University Of Dhaka Date of Submission: July 11, 2009 Acknowledgment First of all I should express gratitude toward Dr. M Z Mamun, Professor and Director, IBA for his demanding the curtness of the report.He helped me decide the goal of the report and guided me through to get as far as possible. He made me appreciative with his important recommendations every now and then during my temporary position. I can always remember his paternal direction and his most extreme benevolent and genuine consideration toward me. The subsequent individual to r ecognize will unquestionably be my administrator at SRGB: Mr. M Saidul Haq, Managing Director of SRG Bangladesh Limited. He has been an extraordinary help from the decision of the subject, learning of various piece of examination and understanding the distinction among hypothesis and practice.Special thank goes to Mr. Ziauddin Kamal, Senior Research Executive and Mr Emrul Kayes, Manager, HR for giving me each sort of data identified with my investigation. I should thank each other worker of SRGB, whom I discovered during various periods of my entry level position. A large portion of them have been exceptionally open and well disposed with me and gave me the appropriate responses I required from them. In conclusion I might want to thank my schoolmates working in OrgQuest and the Nielsen Company Bangladesh Limited for furnishing me with brief yet helpful data about the practices in their organization.July 11, 2009 Chairperson Internship and Placement Institute of Business Administrati on University of Dhaka †1000 Subject: Submission of Internship report on Critical Assessment of the Research Methodology utilized in SRG Bangladesh Limited Dear Sir: As a piece of the temporary position program, I have arranged this report on the theme â€Å"Critical Assessment of the Research Methodology utilized in SRG Bangladesh Limited†. The report contains a point by point study and investigation on the subjective and quantitative approach utilized by SRG Bangladesh Limited.I made a decision about the issue through the activities in which I needed to fill in as an internee. I have attempted my best to use the chance of functioning as an internee in a set up promoting research organization like SRGB. This report depends on data obtained from the task Awareness and Acceptance of UK Qualifications in Bangladesh, led by SRGB. Here I have attempted to think about the technique utilized in that review with the thery we have been educated in the study hall and likely expla nation of distinction with the hypothesis if any.I have kept up the temporary job learning according to the guidelines I have from my chief Dr M Z Mamun. I delighted in setting up this report since it gives a chance to me to expand my comprehension of the genuine advertising research rehearses. I thank you for such a chance. I will be accessible for any explanation whenever it might suit you. Truly yours Noman Ahemd Khan Roll # 16 Batch †41(D) Table of Contents EXECUTIVE SUMMARYvii 1. 0 INTRODUCTION1 1. 1 Origin of the Report1 1. 2 Objective1 1. 3 Methodology2 1. 4 Scope2 1. 5 Limitations2 . 0 Industry Overview3 2. 1. Exploration and Consultancy Industry around the World3 2. 1. 1          Market segments3 2. 1. 2          Player groups5 2. 2 Research and Consultancy Industry in Bangladesh7 2. 2. 1 ORG-Quest Research Ltd (OrQuest)7 2. 2. 2 Sirius Marketing and Social Research Ltd. 7 2. 2. 3 The Nielsen Company8 3. 0 Company Overview9 3. 1 Background and History of SRG Bangladesh Limited9 3. 2 Organization Chart10 3. 3 Services Offered11 3. 4 Qualitative Research12 3. 5 Quantitative Research12 3. 6 Recent Projects13 3. 7 Key Clients14 3. Key Person of SRG Bangladesh Limited18 4. 0 Jobs Performed During Internship20 4. 1 Duties and Responsibilities20 4. 2 Completion of the Assignments20 4. 2. 1 Awareness and acknowledgment of UK Qualification20 4. 2. 2 Assessment of Grameen Kalyan Clinics21 4. 2. 3 Global Opinion Poll on Social, Economic and Political Issues 2009, Project Green, Wave 921 4. 2. 4 Mystery Shopping on Banking Products and Service21 4. 3 Benefits of the Program21 5. 0 Critical Assessment of the Methodology of the Project â€Å"Awareness and Acceptance of UK Qualifications in Bangladesh†22 5. Foundation of the study22 5. 1. 1 Definition of the Business Problem22 5. 1. 2 Research Objectives22 5. 2 Methodology23 5. 2. 1 Criticism on Selection and Implementation of Quantitative Study23 5. 2. 2 Criticism on Selection and Implementation of Qualitative Study (KII and IDI)25 5. 2. 3 Criticism on FGD26 5. 2. 4 A Mixed-Methodology Approach to the Study27 6. 0 Conclusion and Recommendation28 Bibliography29 Annexure I: Questionnaire of Key Informant Interview (KII)30 Annexure II: Questionnaire for In-Depth Interview (IDI)35 List of FiguresFigure 1: Revenues of Research and Consultancy Firms by Services4 Figure 2: Growth Rate of Research and Consultancy Firms by Services4 Figure 3: Groups of Research and Consultancy Players by Size and Origin5 Figure 4. Level of Market Share Depending on Size of Businesses6 EXECUTIVE SUMMARY This report has been composed with an engaged extreme objective of recognizing the holes among hypothesis and practice of examination in SRG Bangladesh Limited. It has been discovered that the viability of an examination firm SRGB in getting ready exploration works genuinely bolstered by hypothesis practitioners.Difference among hypothesis and practice is an old wonder which we can see here as well. Yet, it very well may be finished up effectively that however the training isn't entirely comparable with the recommendations from hypothesis, the training will work successfully to draw out the outcome, which is the objective of all examination works. Statistical surveying and consultancy is an old workmanship which is getting increasingly significant in Bangladesh step by step. The exercises of statistical surveying incorporate characterizing promoting openings and issues, producing and assessing advertising thoughts, checking execution, and understanding the showcasing process.At a similar time the executives consultancy alludes to both the business of, and the act of, helping associations improve their exhibition, fundamentally through the investigation of existing business issues and advancement of plans for development. Associations recruit the administrations of the board advisors for various reasons, including increasing outer (and apparently objective) exhortation, access to the advisors' particular mastery, or essentially as additional transitory assistance during a one-time venture, where the recruiting of progressively lasting workers isn't required.Internship opportunity in a statistical surveying and the executives consultancy house can be viewed as an extraordinary open door for an understudy to get familiar with some generally significant and powerful abilities. Bangladesh is relatively new in Market Research and Management Consultancy part. We can discover not many enormous players and various little players here. Be that as it may, the business is growing step by step. The complete income is additionally expanding each year. For the most part four organizations can be viewed as the highest players in this industry. One of them SRG Bangladesh Limited is where the creator finished his internship.The Survey Research Group of Bangladesh [SRGB] was started in October 1987 as a Management and Industrial Consulting ho use. Since the mid 90s, SRGB wandered into giving Qualitative and Quantitative Research Services. From that point forward SRGB has effectively directed many examinations extending from expansive based sectoral studies to miniaturized scale level contextual analyses for local and global customers. SRGB keeps up a countrywide board of in excess of 800 male and female Field Investigators, who are enlisted locally bringing about generous expense efficiency.Moreover, neighborhood agents guarantee operational effectiveness and exactness in gathering applicable data. Regarding hierarchical way of thinking, to remain refreshed with the quick changes in the worldwide study research situation and to profit by the well deserved understanding of created economies, SRGB stays in consistent touch with various abroad firms occupied with research and counseling. The vast majority of the assignments dealt with in SRGB were long haul extends that had just been begun. Some were at the outset stage and some were in their last stages.Some of them are likewise a sort of constant exploration with a few waves. The talked about exploration study that was utilized to set up this report is Awareness and Acceptance of UK Qualifications in Bangladesh. It was a continuous venture. It along these lines seemed well and good to keep doing what the remainder of the group was doing (taking meetings of various sorts and composing those down). It required every one of the three understudies from IBA to take meetings of various individuals. At the earliest reference point extreme employment of taking vis-à-vis interviews was assigned.Some visits to a private college (BRAC University for this creator) and a global (Novartis Bangladesh Limited) helped the activity done. At that point the subjective part started. A multi day visit to Chittagong was made to take the KII of various Deans and division heads. The visit was fruitful with pleasant chances to learn meeting and relational abilities. Of cour se a multi day visit to Rajshahi, the place that is known for warmth and mango. It was additionally a fruitful visit with getting of immense experiences.Finally extraordinary top administration faculties from various associations and colleges like University of Dhaka, International Islamic University Chittagong Dhaka Campus, Square, Grameenphone, Dhaka Bank, BMET, UGC and so forth were met. 1. 0 INTRODUCTION Market exploration and consultancy is an old workmanship which is getting increasingly significant in